Job Title: Trade & Digital Marketing Coordinator
Location: Eldoret (with remote working options available)
Application Deadline: 25thof April
Start Date: As soon as possible
About Us
Bles Dairies East Africa is a fast-growing business providing products and services to Kenyan dairy farmers with the aim to improve their profitability. We serve Kenyan dairy farmers high-quality products and services including genetics, silage (in-house produced), dairy meal, and farm management support. In H2, we will introduce more NPDs related to animal health in the market. As we scale up our reach through dairy farms, agrovets, cooperatives, and AI technicians, we are strengthening our trade and digital marketing to drive awareness, trial, and customer retention.
Role Overview
We’re looking for a creative, hands-on, digitally-savvy Trade & Digital Marketing Coordinator to increase visibility, activate trade channels and support product uptake across our four core channels: dairy farms, distributors/agrovets, cooperatives, and AI technicians – both online and offline!
This role will support new product launches, drive field activations, coordinate with sales teams, and manage digital outreach to farmers and partners. You’ll help turn great products into impactful field experiences that drive growth.
Key Responsibilities
1. Trade Marketing & Field Execution
- Develop and distribute branded POS materials (banners, posters, signage, etc.)
- Plan and coordinate product demos, shop activations, and field events for cooperatives and dairy farms
- Ensure consistent visibility and branding across agrovets, AI technicians, and field sales points
- Collaborate with the commercial and FMS teams on promo calendars and product campaigns
2. Digital & Farmer-Facing Communication
- Run targeted campaigns via Meta Business Suite and TikTok to drive product awareness, engagement, and sales conversion across farmers, agrovets, co-ops, and AITs
- Create visuals using Canva or other software/AI solutions; coordinate with designers for additional assets
- Manage WhatsApp Business broadcasts and SMS campaigns to support launches, promos, and farmer education
- Track campaign performance (reach, engagement, conversions) and share regular insights to guide the commercial team
3. Content Creation
· Collect and create digital content from field teams and customers—including testimonials, videos, and photos—for use across social channels
· Use storytelling to highlight product impact and farmer success, building trust and brand visibility
4. Coordination & Reporting
- Maintain a marketing calendar of all trade activations, launches, and marketing events
- Track distribution and usage of marketing materials across all four channels
- Compile monthly activity and impact reports for the commercial team
Who We’re Looking For
Minimum Requirements:
· Degree or diploma in Marketing, Communication, or a related field
· 2–4 years of hands-on experience in digital or trade marketing (agri/FMCG a plus)
· Passionate about branding, storytelling, and social media—you love finding new ways to engage audiences online
· Highly proficient with platforms like Facebook, TikTok, Instagram, WhatsApp, and confident using Meta Business Suite
· Skilled in Canva or other design tools, with an eye for clean, engaging visuals
· Comfortable capturing and editing photos and short videos for content creation (phone-based or basic editing tools)
· Strong coordination and planning skills; able to juggle multiple campaigns and deadlines
· Excellent communication in both English and Swahili
How to Apply
Send your CV and a one-page cover letter to [email protected] with the subject line:
“Trade & Digital Marketing Coordinator– [Your Name]”
